Client work · New Albany, Indiana
The Domino Affect
Brand kit and website for a violence-prevention nonprofit. Their team operates the system after launch.
Brand identity + website + managed content
Project notes
A public identity with a practical handoff.
Problem
The violence-prevention nonprofit needed a consistent brand and website, and its own team needed a way to keep public content current.
Solution
I built the brand system, carried the approved kit into the website, and paired the site with content tools, an admin portal, and staff training. I also rewrote the top of the homepage to lead with what they do: “Youth violence prevention. Break the cycle. Build what comes next.”
Operational benefit
The content tools and admin portal let their team keep public content current. A brand system and website the organization operates after launch, with ownership of its code and data. The handoff is part of the work.
In their words
“This brand kit is 🔥🔥” · Dominique Whipple, The Domino Affect
What the website makes possible
Three program areas and a separate giving destination.
Programs organized
The public site separates youth cohorts, re-entry bags, and family and community support into three program areas, with a clear route from the introduction to those details.
Giving connected
Donation calls to action lead to the organization’s Givebutter destination. Giving stays with that provider while the website explains the work a visitor can support.
Current work visible
A dated community timeline, photo gallery, staff section, and board section sit alongside the programs. The delivered content tools and staff training support that ongoing handoff.
Public structure reviewed September 7, 2026. Inspect the live Domino Affect website.
Use the nonprofit website launch checklist to plan the same ownership and visitor-path decisions.
The flow
From source assets to an owner-run website.
01
Assets
Photos, story, programs, people. I gather what exists.
02
Brand kit and approval
Logo, type, color, usage rules. Nothing moves until you approve.
03
Design
The site, built on the kit. Your team runs it after launch.
For The Domino Affect that meant an admin portal, a content system, staff training, and ownership of code and data. They run it themselves.
Want one like it?
A website your own team can run.
Website scope and connected operations are quoted separately. I confirm the direction, pages, and handoff before the build.
From The Domino Affect’s community? Every project funds their programs, and bigger projects send more.
Community pricing travels with the referral, not this page. Ask The Domino Affect for their community link, or mention them by name in your inquiry.